In 2010 the Carbon Disclosure Project (CDP) sent questionnaires to 1,400 companies that make up the supply chain of 45 of the world’s leading corporations. The questions included “Is Climate change integrated into your business strategy?, if please explain why not and Do you have an emission reduction target?
Could your business answer yes to both of these questions and provide evidence to support it? What if your customer told you that if you couldn’t you could no longer be their supplier?
That day may not be far off; the corporations participating in the CDP include Boeing, Bank of America, Dell, Eaton, Heinz, IBM, Johnson & Johnson, Kellogg, Pepsi, Sony and Wal-Mart. As the larger companies begin to measure, report and implement programs to reduce emissions and waste, you can only expect the trickledown effect throughout the supply chain. The reason for this is that an organization that is managing emissions and waste is not only an “Environmentally Friendly” company but is an efficient company focused on its operating costs. After all emissions are the result of consuming energy and energy costs money.
The current focus on the environment and becoming Green presents business with an opportunity to save money, reduce its environmental impact, market its self as a “Green” organization and feel good about doing it. What could be wrong with this? And why isn’t everyone on board? Is Green seen as too expensive? Just a fad? Just political? Whatever the reason many companies are missing a great opportunity to take advantage of something that has no downside. Furthermore ignoring the opportunity may have a huge downside, just what if your customer will only buy from a company that is measuring and managing its environmental impact, what do you do then?
Companies are about money, and I can think of no other organization more focused on money than Wal-Mart, love them or hate them they are a very efficient organization and there are lessons that can be learned from what they do. If Wal-Mart is involved in Green and Sustainability there are savings in Green and Sustainability. In a statement Wal-Mart’s chief executive, H. Lee Scott said:
“There is no conflict between our business model of everyday low costs and everyday low prices and being a more sustainable business,”
In one example Wal-Mart saved $25 million by installing auxiliary power units in trucks to provided power when the truck would otherwise be idling. The savings came from the 10 million gallons of diesel fuel that did not have to be burned.
So why doesn’t every organization just find and implement projects that save money by reducing energy? Interesting question and I believe the answer is that there is just no focus within the organization to do it. There is no focus because it is not something that is measured and reported, and if it is not measured and reported it just doesn’t happen. This is the beauty of measuring and reporting carbon emissions. Carbon Emissions provide a universal measurement unit that is easily calculated just buy knowing the amount of energy that is used. Your organization may use electricity, natural gas and or diesel fuel. If you know the amount of each used in a given time period you simply multiply usage by a factor to calculate emissions in pounds or tons of Carbon Dioxide. This measurement at a top level provides a method to track reduction efforts. Once the emissions are base lined, projects can be implemented to reduce energy usage which reduces emissions and saves money. As in any improvement project the measurement is the key. Without an effective way to measure what you are doing, you have no way to understand and quantify the results of the effort. Without a measurement any project will just die. It is not enough to proclaim you are a Green and an environmental company you need a good way to measure how green you are.
Here is where it all comes together; by starting even a basic program to measure your carbon emissions and understanding what activities consume the most energy you will be well on your way to set goals for improvement that will lead to reduced operating costs and as a benefit you will be prepared to address your customers questions when they ask you “Is Climate change integrated into your business strategy?, and Do you have an emission reduction target?
Will you competitor be able to do this?
-Sam Windsor
www.greenprocessmanagement.com